At M6 Tyre Rescue, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website, contact us for emergency services, or interact with our digital advertising.
To provide our emergency mobile tyre fitting services across Cumbria and Lancashire, we need to collect specific information. This includes:
We use your data under the lawful basis of fulfilling a contract (providing the service you requested) and legitimate business interests. We use your data to:
To ensure we are reaching motorists who need our emergency services, we utilize digital advertising platforms, including Google Ads. Our website uses standard analytics and measurement technologies (often referred to as cookies) to help us understand how visitors use our site and to measure the effectiveness of our campaigns.
For instance, these tools help us securely register when a website visit results in a phone call for roadside assistance. This information is used for internal business analysis and does not identify you personally outside of the context of your service request. You remain in control and can easily manage, restrict, or disable these technologies at any time through your web browser settings.
We do not sell your personal data. We only share it with trusted third parties strictly necessary for operating our business, including:
We implement appropriate technical and organizational measures to ensure your data is stored securely and protected against unauthorized access.
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.
Under the UK General Data Protection Regulation (UK GDPR), you have the right to:
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
M6 Tyre Rescue
Phone: 07535592392